CONSUMER BEHAVIOR AND PUBLIC POLICY
Most of public policies aim to change behaviors. Indeed, their performance manly depends on their capacity to make effective change in habits of people. In this view, marketing has often been used as a “tool box” that was available to influence behaviors of public poli…
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BRAND AWARENESS
BRAND AWARENESS Brand awareness is a marketing concept that enables marketers to quantify levels and trends in consumer knowledge and awareness of a brand's existence. At the aggregate (brand) level, it refers to the proportion of consumers who know of the brand. Brand awarenes…
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CONSUMER DECISION MAKING PROCESS
A consumer's recognition of need is a function of various input activities, (1) consumer's past experience, (2) consumer characteristics, (3) consumer motives, (4) environmental influences, (5) marketing stimuli. NEED RECOGNITION: Consumer's recognize a need when t…
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CONSUMER DECISION MAKING PROCESS
CONSUMER DECISION MAKING PROCESS The process of consumer decision making that will directly affect the marketing strategy of a business firm. How a consumer select products that will affect marketing affect the marketing strategy of a business firm. The process by which cons…
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WHAT IS THE RELATION BETWEEN CONSUMER NEEDS AND MARKETING STRATEGY..?
CONSUMER BEHAVIOR AND MARKETING STRATEGY Marketing concept is formulated on the basis of need and wants of consumer , so every organizations have duty to satisfy the need of customers. The marketing concept suggests an organization should satisfy consumer needs and wants in …
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APPLICATION OF CONSUMER BEHAVIOR
APPLICATION OF CONSUMER BEHAVIOR 1. To Analyze Market Opportunity : The study on consumer behavior helps to understand market opportunity, so we can enter to new market opportunities. Customer is the king in the market, so analysis of consumer's needs is essential for unders…
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WHAT IS CONSUMER BEHAVIOR..?
CONSUMER BEHAVIOR the philosophy that marketing strategies rely on better knowledge of the consumer is known as marketing concept. The marketing concept states that marketers first define the needs and wants of customer, to accept this concept study of consumer behavior is essen…
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