Apple is planning for entering to Entry level mobile phones in this year. The high expense of Apple phone is one of the major disadvantages of Apple. Co, so company trying to overtake this advantage by releasing an entry level phone. The Wall Street Journal states that Apple is finally going to launch an entry-level iPhone in 2013, citing "people briefed on the matter" as the source of its information.
There has a business theory in between number sale and price of the product, if the product is high priced at market, as a result number of sales will decrease. In the case of market Apple products are high priced in the market, so high class peoples are purchasing Apple product.
Apple is the major Smartphone manufacture in the present world, they have major market share in the present market, but lack of entry level products is one of the major drawbacks for this Smartphone giant. That could finally be set to change this year, with the launch of an affordable iPhone potentially opening out the exclusive brand to a wider audience.
While releasing low cost products, there has another major problem for Apple, the brand image. In the present Smartphone market Apple iPhone has a premium brand image, while releasing the low cost products this will affect the brand image. Let us see..
About the Author
0 Comments