Written Communication
There is one simple rule that should
be the basis of all written communication.
“You
must write not so that you are understood, but so that you cannot be misunderstood”
The written word is more powerful
than the spoken word. Written communication has a long-lasting effect because
it can be read over and over again. It can re-ignite joys and bitterness. In my
years of consultancy work I have seen the written word cause more aggression,
drama and strikes than any other means of communication. The written word, if
there is any ambiguity, will always be read negatively.
Although communicating by letter has
decreased considerably in recent years, using e-mail, which of course also
requires people to spell and use grammar correctly, has increased. In addition,
copywriting has become an increasingly sophisticated skill. Therefore getting
written communication right is still vitally important.
Principles of written communication
Let's start with the principles of
effective business-to-business written communication.
1. Keep it short.
2. Attract Attention
3. Avoid Negative Writing
4. Re-Read Before Sending
5. Use Key Words
6. Be Positive
7. Writing Style
8. Keeping In Contact
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