Now it is officially changed the RIM (Research in Motion) as BlackBerry. As a part of the overall renovation in RIM, now it is trying for re-engineering in the all areas of the company. Today itself RIM is officially called as BlackBerry.

As part of the overall innovation BlackBerry released new Operating System in their new Smartphone series, BlackBerry today releasing Z10 and Q10 with the new OS. The innovative operating system and the shiny new Z10 and Q10 hardware that goes with it symbolize the biggest overhaul in RIM's history.
For the last few months RIM has been trying to change their overall management policies, managerial persons, olden technology and, now the Brand name, it’s indicating the new light from RIM. We can expect some new innovative Smartphones from newly branded BlackBerry. While Research in Motion launched as just that—a research company, alerted on wireless data, it's been a Smartphone and mobile services company for as extended as most people can keep in mind. From the start of the Smartphone market , it’s already known as the BlackBerry in between common peoples.
This new turning in the graph of RIM will allow to compete with iPhone or other Android devices. Its heavy focus on gesture-based controls, integration with social networks, and collapsing of the distinction between phone calls, chats, text messages, and other forms of communication are all carefully of-the-moment.
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