A Supply Chain encompasses all
activities in fulfilling customer demand. These activities are
associated with the flow and transformation of goods from the raw
materials stage, through to the end user, as well as the associated
information and funds flows. There are four stages in a supply chain:
the supply network, the internal supply chain (which are
manufacturing plants), distribution systems, and the end users.
Moving up and down the stages are the four flows: material flow,
service flow, information flow and funds flow. E-procurement links
the supply network and manufacturing plant, e-distribution links the
manufacturing plant and the distribution network, and e-commerce
links the distribution network and the end users. In this assignment
we discuss about future developments in th logistics and supply chain
management.
The supply chain begins with
a need for a computer. In this example, a customer places an order
for a Dell computer through the Internet. Since Dell does not have
distribution centers or distributors, this order triggers the
production at Dell’s manufacturing center, which is the next stage
in the supply chain. Microprocessors used in the computer may come
from AMD and a complementary product like a monitor may come from
Sony. Dell receives such parts and components from these suppliers,
who belong to the up-stream stage in the supply chain. After
completing the order according to the customer’s specification,
Dell then sends the computer directly to the users through UPS, a
third party logistics provider. In this supply chain, Dell Computer
is the captain of the chain; the company selects suppliers, forges
partnerships with other members of the supply chain, fulfills orders
from customers and follows up the business transaction with services.
FUTURE
DIRECTIONS IN LOGISTICS
Supply Chain Management is a set
of synchronized decisions and activities utilized to efficiently
integrate suppliers, manufacturers, warehouses, transporters,
retailers, and customers so that the right product or service is
distributed at the right quantities, to the right locations, and at
the right time, in order to minimize system-wide costs while
satisfying customer service level requirements. The objective of
Supply Chain Management (SCM) is to achieve sustainable competitive
advantage. In this modernized world everything has developments, such
like that in the sector of logistics there also some developments,
that are as follows.
- Supply Chain Management in an E-Biz Environment: Virtual Integration
- An Evolution: From Material Management to Supply Chain Management
- Collaborative Planning, Forecasting, and Replenishment (CPFR) – An e-Biz Solution to Transforming Demand
- E-distribution and E-procurement
- Radio Frequency Identification (RFID)
- Reverse Logistics
- bar-code system in supply chain
- knowledge-based supply-chain management
Supply
Chain Management in an E-Biz Environment: Virtual Integration
Virtual integration is to use
technology and information to blur the traditional boundaries among
suppliers, manufacturers, distributors, and end users in a supply
chain. Today, the virtual corporation of various firms in a supply
chain is a reality with suppliers and customer trading over the
Internet in real-time to create maximum value. Virtual integration
offers the advantage of tightly coordinated supply chain that has
traditionally come through vertical integration. In the age of
virtual organizations, managers, engineers, professional staff, and
technical workers are no longer the lone custodians of the corporate
knowledge base. Knowledge is shared across cultural-boundaries,
time-boundaries, and space-boundaries to create strategic frontiers
in global and virtual enterprises. A seamless virtual integration of
firms within a supply chain requires real-time automation of
inter-organization business processes that span across trading
partners. In the last decade, organizations involved in a supply
chain use e-mail, faxes, and voice mail. These practices introduce
delays and often require data to be re-entered multiple times.
An
Evolution: From Material Management to
Supply Chain Management
Information technology is the key
driving force for moving material management to supply chain
management in the second half of the 20th century. In 1970, the cost
of one megahertz of computing power was $7,600. By the end of the
century, it was 17 cents. The cost of storing one megabit of data was
$5,256 in 1970. It is less than 17 cents now2. Ever since the 1960s,
technology has enabled business to create tools to ease the
management of materials. The development of material management with
Bill of Materials (BOM) processor in the early 60s, Material
Requirement Planning (MRP) in the 70s, Manufacturing Resource
Planning (MRPII) in the 80s, Enterprise Resource Planning (ERP) in
the 90s, and supply chain management (SCM) packages in the early
twenty-first century. The impact in the evolution of advanced
technology and computer power on materials and supply chain
management is phenomenal.
Collaborative
Planning, Forecasting, and Replenishment
(CPFR)
– An e-Biz Solution to Transforming Demand
The
essence of recent supply chain development is collaboration across
the supply chain. Lack of collaboration in supply chain leads to
inefficient production, redundant inventory stock, and inflated
costs.
Two
examples are given to illustrate the above points3:
- It often takes a pack of cereal more than three months to be delivered from the factory warehouse to a supermarket shelf due to ineffective distribution strategy.
- It takes a car an average of 15 days to travel from the factory to a dealer’s showroom, which usually only requires 4 to 5 days traveling time.
Many suppliers and retailers
have observed the phenomenon of demand fluctuation in the upstream of
the supply chain. Hau Lee describes demand fluctuation for diapers in
supply chain. In examining the demand for Pampers disposal diapers,
Proctor & Gamble noticed that retail sales of the product were
uniform; no particular day or month in which the demand was
significantly higher or lower than any other. The distributor’s
orders placed to the factory fluctuated much more than retail sales.
In addition, P&G’s orders to its suppliers fluctuated even
more. This phenomenon of increasing variability in demand in a supply
chain is referred to as the bull-whip effect. The bull-whip effect is
essentially the artificial distortion of consumer demand figures as
they are transmitted back to the suppliers from the retailer. One way
to address the bull-whip effect caused by order batching is to
collaboratively plan production, forecast demand, and replenish
inventory. This will lead to smaller order sizes, smoothed production
volumes, and more frequent order replenishment. The result will be a
smoother flow of smaller orders that the distributors and
manufacturers are able to handle more efficiently. In recently years,
retailers have initiated collaborative agreements with their supply
chain partners to establish on going planning, forecasting, and
replenishment process. This initiative is called collaborative
planning, forecasting, and replenishment issues (CPFR). The
Association for Operations Management defines CPFR as follows:
“Collaboration process whereby
supply chain trading partners can jointly plan key supply chain
activities from production and delivery of raw materials to
production and delivery of final products to end customers” - The
Association for Operations Management”
-
The Association for Operations Management.
The objective of CPFR is to optimize
supply chain through improved demand forecasts, with the right
product delivered at right time to the right location, with reduced
inventories, avoidance of stock-outs, and improved customer service.
The value of CPFR lies in the broad exchange of forecasting
information to improve forecasting accuracy when both the buyer and
seller collaborate through joint knowledge of sales, promotions, and
relevant supply and demand information.
E-distribution
and E-procurement
E-distribution
instructs where to locate the sources of supply and advises how to
access them, as well as how to move the materials to the retailers
via the Internet or a web-based environment. E-procurement is a part
of E-commerce. E-procurement completely revolutionizes a
manufacturing or distribution firm’s supply chain, making a
seamless flow of order fulfillment information from manufacturer to
supplier.
Now
we have characterized the nature of supply chain management, we are
ready to make a few relevant points:
- The role of supply chain management is to produce products that conform to customer requirements.
- The objective of supply chain management is to be efficient and cost-effective through collaborative efforts across the entire system.
- The scope of supply chain management encompasses the firm’s activities from the strategic level through the tactical and operational levels since it takes into account the efficient integration of suppliers, manufacturers, wholesalers, retailers, and end users.
Radio
Frequency Identification (RFID)
Today the largest government and
business enterprises in the world are developing plans to deploy
electronic product code (EPCTM)-RFID based solutions across their
global supply chains and operations. These enterprises have initial
deployments and programs that utilize RFID to build faster supply
chains, which provide economic payoffs and greater visibility into
merchandise movement.
The cost reduction value
case is a target area of many consumer packaged goods (CPG)
companies, retailers and the United States Department of Defense
(DoD). These enterprises expect to reduce inventory and inventory
management expenses by billions of dollars over the next several
years. Examples of cost-reduction objectives for an RFID program
include:
- Lower inventory stock levels
- Reduce waste
- Reduce manual checks
- Reduce inventory handling costs
- Reduce logistics costs
- Reduce claims and deductions
- Improve asset utilization
Reverse
Logistics
“ The process of planning,
implementing, and controlling the efficient, cost effective flow of
raw materials, in-process inventory, finished goods and related
information from the point of origin to the point of consumption for
the purpose of conforming to customer requirements.”
Reverse logistics includes all
of the activities that are mentioned in the definition above. The
difference is that reverse logistics encompasses all of these
activities as they operate in reverse. Therefore, reverse logistics
is:
“The process of planning,
implementing, and controlling the efficient, cost effective flow of
raw materials, in-process inventory, finished goods and related
information from the point of consumption to the point of origin for
the purpose of recapturing value or proper disposal. ”
More precisely, reverse
logistics is the process of moving goods from their typical final
destination for the purpose of capturing value, or proper disposal.
Re-manufacturing and refurbishing activities also may be included in
the definition of reverse logistics. Reverse logistics is more than
reusing containers and recycling packaging materials. Redesigning
packaging to use less material, or reducing the energy and pollution
from transportation are important activities, but they might be
better placed in the realm of “green” logistics. If no goods or
materials are being sent “backward,” the activity probably is not
a reverse logistics activity. Reverse logistics also includes
processing returned merchandise due to damage, seasonal inventory,
restock, salvage, recalls, and excess inventory. It also includes
recycling programs, hazardous material programs, obsolete equipment
disposition, and asset recovery.
Bar-code
in supply-chain
Bar codes in the supply chain are
used to identify packages and pallets for purposes of accounting,
inventory control, shipping verification, billing, and material
handling decisions within manufacturing and distribution facilities.
Industry standards and specifications for bar code physical
characteristics, placement on cases and pallets, and data content
have been developed and optimized specifically for these
applications. Bar codes can be purchased separately for application
to cases, per-printed on to cases at the time of case manufacture,
printed real-time directly on to cases, or printed on separately
applied labels for cases and pallets. Bar codes are typically read
within facilities at points of accounting or ownership transition
such as department or shipping doors, or where decisions are required
in material flow. They are read by fixed position scanners or readers
if the associated material handling systems are automated. They are
read by hand-held readers if human operators are required to control
package or pallet movement, or if the codes cannot be read by
automated means.
knowledge-based
supply-chain management
In
knowledge-based
economy, the environment is more uncertain. Firms rely on great
resources to deal with changeable environment. Therefore, they
connect with each other to be supply chain in order to obtain core
resources and related knowledge and transform them into core
competences to create competitive advantages.
In severe international industrial competition,
innovation becomes the key of business competition. In order to
overcome the challenge and difficulties, firms should make efforts on
innovation application and extend value chain activities in order to
construct new positions in supply chain. Core competences of firms
are the key factors to enhance innovation. Many studies demonstrate
that core competences of firms will positively influence innovation
COCLUSION
In this report we discussed about
various technologies in logistics and supply chain management. That
contains virtual integration, RFID, bar-code, reverse
logistics...This developments shows that logistics and supply-chain
is essential for success of any business organization. In this age
Internet is an important media for supply-chain management. We can,
manage our entire supply-chain from our office by the help of
internet tools. We can expect some more advances in this sector.
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