marketing management

Marketing is social and managerial process by which individuals and group obtain what they need and want through creating and exchanging products and value with others - Philip Kotler

marketing management is the analysis, planning , implementation and control of programmes designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organisational objectives- Philip Kotler


FEATURES OF MARKETING

1. goal oriented process
2. Deals with products, distribution, promotion and pricing
3.focus on goods,services, and ideas
4. Delivering value to the customer
5. Surrounded by needs
6. Intended to satisfy and delight customers
7. Process of exchange